Blagman-Century Media Has Major Campaign Hit For Dental Whitening Corporation
Business Editors
SANTA MONICA, (BUSINESS WIRE)--April 19, 2002
Blagman-Century Media, confirmed today that its long- and short-form direct response television campaigns for Dental Whitening Corporation of America have been extremely successful.
Dental Whitening Corporation is the manufacturer of the very popular Forever White home tooth-whitening system. The campaign has been so successful that Dental Whitening Corporation is now spending close to a quarter of million dollars a week in media with Blagman-Century. The company also reports that more than 25% of its sales are coming from the website, which was developed by Blagman-Century and is maintained by the agency personnel on the agency's servers. Blagman-Century Media, a full-service DRTV agency, oversees every aspect of the Forever White campaign including the company's media planning and buying and overall website orders.
"The tooth whitening category is one that always does well. Vanity stimulates impulse buying, especially among the highly desirable 18-35 age group," says Gerald Bagg, President, Managing Director of Blagman-Century. "The addition of our in house developed website has allowed us to convert new customers more quickly because they can get information immediately and avoid delays of call-ins and mailed information."
Robert Gurevitch, CEO of Dental Whitening Corporation of America, stated, "Our relationship with Blagman-Century has been very positive. For more than 2 years, we have enjoyed a working partnership where both sides have seen the results of a strong team spirit. Blagman-Century's leadership has helped us achieve all sales objectives."
Forever White Plus is a tooth whitening system that can be used at home, without the side effects of increased tooth sensitivity common to competitors' products. The system's disposable, universal tray is pre-filled with a patented, specially formulated gel, which can achieve up to 10 shades of whitening in five 15-minute procedures, at a fraction of the cost of professional products and without the inconvenience and discomfort of all-night treatments offered by competitors. Forever White sells at $ with the bonus second kit included with the offer. The Forever White web address is .com.
Blagman Media International, Inc. (OTC:BMII) is a publicly held entity based in Los Angeles and a global direct response marketing and advertising agency. It currently operates through two subsidiaries, Blagman Media (a wholly owned subsidiary with the same name) engaged principally in direct response advertising and Blagman-Century Media, the result of a March 2002 merger of another special purpose subsidiary with Century Media, Inc. The acquisition of Century Media now allows the two enterprises to integrate their individual expertise to develop time comprehensive strategies and synergies to achieve a full service direct marketing and advertising source. The entities will operate jointly under the Blagman-Century logo and have offices located at 1901 Avenue of the Stars, Suite 1710, Los Angeles, CA 90067 and 3130 Wilshire Blvd., Fourth Floor, Santa Monica, CA 90403. For more information on Century Media Inc., visit their website at .com.
